Founded in Paris in 2019 by Artistic Director Chloé Harrouche, Loulou de Saison creates a wardrobe of refined essentials, rooted in authentic French simplicity. Defined by a timeless modernity, the collections strike a perfect balance between contrasts: soft yet strong, minimalist yet sophisticated, inherently feminine with subtle masculine notes. The Loulou de Saison wardrobe celebrates the effortless confidence and quiet strength of the women who wear it.















